The Environmental Impact of Streaming

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Project goal

To build, measure and educate

The project aims to establish standardised methods for measuring streaming's energy consumption, identify energy-saving opportunities throughout the technology supply chain, and provide actionable blueprints for sustainability.

Summary

The topic of Energy Efficiency in Streaming is a thorny one to unpick, with lots of opinions, weak data and supplier challenges preventing those involved from really building a clear understanding of the as-is, let alone being able to predict the impact of changing any of the parameters.

The ECOFLOW projects, part of the IBC Accelerator series, are aiming to dispel common published myths, create a little more certainty and information about the energy use of key components in the streaming value chain, and understand how they react given different conditions.
Coupled with that is the goal to share information more broadly, and use the platform of the IBC show to encourage a broader conversation.

To dig deeper into the workstream and challenges, click here

ECOFLOW II

IBC Accelerator Session

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IBC project panelists Kristan Bullet, Robert Seeliger, Gijs Timmerman, and François Polarczyk discuss the ECOFLOW project, covering its methods, challenges, and key findings.

Ecoflow AI generated Podcast

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With the help of an AI tool, our team has developed this engaging podcast, offering a thorough overview of the EcoFlow project, including its challenges, impact, and future prospects.

ECOFLOW App walkthrough

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This video offers a brief walkthrough of the ECOFLOW streaming application, highlighting its various features and user interface.

People behind the project

The videos below, from Ecoflow I, feature candid interviews with key contributors and stakeholders involved in the project, offering unique perspectives on its goals, challenges, and innovations.
Each video provides insight on sustainability, and the impact of the project on the Media & Entertainment industry.

Ecoflow II - Media Distribution

Explore the ECOFLOW II project, an industry-wide effort to measure and reduce the energy impact of streaming.

With partners across the media ecosystem, the project is developing data-driven tools and real-world solutions to drive more sustainable digital content distribution.

Findings will be shared at IBC 2025 in Amsterdam.

Ecoflow II IBC 2025

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